VALUE
INDEPENDENCE. CREATIVE FREEDOME
G.P.Grant Switzerland is a family-owned manufacturer with deep roots in craftsmanship and creativity. The family's active involvement in the company empowers them with the independence to chart their own unique path. This independence is a cornerstone of their philosophy and commitment to traditional values.
The company's autonomy provides them with the freedom to unleash their creativity and shape their future. They are not bound by external constraints and can explore their creative passions and values to the fullest extent. Their ultimate goal is to create products that bring happiness and satisfaction to both themselves and their clients.
By embracing independence, G.P.Grant Switzerland can fully express their unique artistic vision and deliver exceptional products that resonate with their traditional values and commitment to quality and style.
HERITAGE. TRADITION
The story of G.P.Grant is a rich tapestry woven from a unique heritage that blends passion, creativity, and extensive experience. It is the perfect fusion of age-old traditions and cutting-edge technology, serving as a bridge connecting the past with the future.
The brand's commitment to craftsmanship is unwavering, and it relies on the expertise of masters who have honed their skills over centuries. These artisans are entrusted with crafting every single element, ensuring that each piece is a testament to their dedication to the art of handcrafting.
When you invest in G.P.Grant creations, you become part of a philosophy that embodies the spirit, heritage, and history of this brand. These remarkable works of art will become cherished heirlooms, passed down from one generation to the next, carrying with them the legacy of G.P.Grant's passion for craftsmanship and artistry.
QUALITY. INNOVATION. MASTERLY PERFORMANCE
G.P.Grant maintains the highest standards of quality in every aspect of its craftsmanship. Experts in the fields of stone cutting, metalwork, and woodworking rigorously oversee the production of each item. By using rare and valuable materials such as gemstones, minerals, crystals, fine and exotic wood, and noble metals, the products are not only luxurious but also possess natural quality and durability.
The combination of the most exquisite and high-quality materials with the exclusivity of handmade craftsmanship allows the masters to ensure the quality of each item at every stage of its creation. This dedication to quality results in products that are not only beautiful and luxurious but also reliable and built to last.
Furthermore, G.P.Grant remains at the forefront of technological progress, continuously evolving to advance functionality, long-term reliability, and precision in all its creations.
STYLE. DESIGN
The product design at G.P.Grant is a copyrighted and unique creation developed within the company, under the guidance of its founder and creative director, Grant Petrosyan, along with the special divisions of G.P.Grant Design. The primary objective is to craft extraordinary and authentic styles, resulting in recognizable and timeless designs.
These exceptional creations are built to outlast passing trends, always retaining their appeal and modernity. G.P.Grant has established its own understated and enduring style, inspired by works of art and architecture. The mission is to blend artistic heritage with contemporary design to create not merely a fashion item but an enduring work of art that remains attractive and relevant over time.
Owning a G.P.Grant creation is a source of pride and passion for its owner. Offering G.P.Grant creations as a gift is a profoundly eloquent expression of one's taste and values.
FUNCTIONALITY. USABILITY. COMFORTABILITY
The primary objective is to harmoniously blend the visual beauty of artworks with their functionality, ensuring that every item serves a practical purpose while being aesthetically pleasing.
EXCLUSIVENESS. EXTRAORDINARINESS. RARITY. VALUE
The exclusivity of G.P.Grant artworks is a result of their unique design, the meticulous process of crafting them by hand, and the use of precious materials. All gemstone and exotic wood artworks are limited edition pieces because high-quality materials are scarce and vary in color. Beautiful and elite stone types and exotic woods are rare in nature, making many artworks available only by special order, allowing customers to choose the stone or wood type that resonates with them.
Using natural stone and wood in interior design connects people with nature and helps create beautiful and pleasant environments. G.P.Grant sources the finest materials from all over the world to provide the best quality for interior design. The company's philosophy centers around creating one-of-a-kind works of art, where design professionals skillfully combine materials like stone, wood, metals, and crystals to produce products that are truly unique.
The strict standards adhered to throughout the design and crafting process ensure that each G.P.Grant creation is precious and unparalleled. Many of their models attain iconic status, highly regarded by connoisseurs and collectors. Due to the exceptional craftsmanship and know-how invested in their creation, G.P.Grant creations have a premium price and will retain or even appreciate in value over time. They represent an investment in both the present and the future.
PHILOSOPHY
The connection between Beauty and Art has evolved over time. In the past, beauty was often associated with natural phenomena, such as stunning landscapes, while art was primarily focused on creating functional objects. As civilizations progressed, various artisans like masons, armorers, and jewelers began to craft items they considered beautiful. Over time, it became clear that beauty is not absolute and unchangeable; it is subjective and can vary from one culture or era to another.
However, certain elements of architecture and decoration have stood the test of time and continue to be appreciated for their aesthetic qualities. The meander, also known as a Greek key pattern, is one such element. Its enduring appeal and use in emphasizing luxurious items demonstrate that some design elements have a timeless beauty that transcends eras and cultural shifts.
When asked about the criteria of absolute beauty, the Delphic Oracle responded: «The most beauty is the most just». These words are inscribed on the walls of the Temple in Delphi.
Plato, in his work the "State", speaks about imitative art, which includes, for example, painting and sculpture. Architecture – sometimes creates masterpieces that break the concept of "imitative". G.P.Grant's philosophy is based on creation of unique and not "imitative". It is the uniqueness we mean by exclusivity.
The decisive role plays the designation of an object – its functionality. That is why our primary task is to combine the visual beauty of artworks with their functionality.
The ancient thought: as it is in nature so should be in arts. Sense of absolute beauty of Greeks was based on the following rules: ‘respect limits’, ‘audacity’ and ‘nothing extra’. Unfortunately today's luxury and sumptuousness can be described by the words of Euripides (5th century BC) "Wonderful is what is always expensive." If you look closely at all that is created today and claims the status of art and luxury bears the explicitly imitative character of adaptation. Such variations on the theme ...
G.P.Grant artworks are based on 3 principles of absolute beauty of geometric forms formulated by Plato and Thomas Aquinas: form, harmony, radiance.
Harmony and proportionality: perfection means correct proportion. G.P.Grant focuses on geometric forms and proportions in its artworks. Integrity and shape: beauty needs integrity or completeness. G.P.Grant creates artworks with full and complete forms.
Clarity and radiance. Since antiquity beauty is associated with proportionality and attractiveness of color and light – items colored with clear and radiant tones were considered wonderful. To create radiance and clarity G.P.Grant uses crystals and minerals.
G.P.Grant uses in its artworks 3 esthetic categories of beauty from Socrates and Plato:
Absolute beauty represents nature. G.P.Grant exclusively uses valuable types of natural materials: gemstone and precious stones, minerals, crystals, fine and exotic wood, and noble metals.
Useful Beauty – is functional. G.P.Grant creates the most versatile models that are comfortable to use.
Spiritual beauty – expressing soul through sight. G.P.Grant creates a unique design. G.P.Grant puts in its artworks beauty as harmony
and proportion formulated by Plato and Pythagoras. They emphasize – the beauty of geometric shapes based on proportions and mathematical concept of universe.
Number-Order-Proportion. Historically beautiful items were considered proportional ones.
